Marketing | ePractice Marketing Manager

Job reference: MK101

The job

All-encompassing marketing role, working closely with the Head of Marketing and Communications. Lead and deliver multi-channel marketing and communication campaigns which are engaging, educating, raising awareness and generating revenue in line with the business objectives for our practice management solution, ePractice.

Find out more about ePractice.

Key accountabilities

Support the Head of Marketing and Communications with delivery across all areas of marketing for ePractice to contribute to ROI and meet business goals
Develop, manage and deliver strategic multi-channel marketing plans and activities for ePractice to achieve business goals
Build, manage and strengthen the Healthcode brand by interpreting brand guidelines to create engaging copy and give creative direction
Lead in-depth market research to review the competitor landscape of Practice Management Solutions (PMSs) and share insights including where our solution sits, features, pricing etc with the Marketing and Business Development teams on a regular basis
Stay up to date on market trends, consumer and product research and industry best practices as well as understanding consumer behaviours and attitudes towards PMSs and make recommendations
Manage and lead team to enable them to do their job effectively
Lead, with the support the Head of Marketing and Communications, with evaluation and analysis of marketing campaigns to understand ROI and apply to future campaigns
Proactively engage and liaise with the team and other relevant functions such as Business Development, Product and Support, Project Managers, Customer Services, IT and Operations and Finance to deliver projects successfully
Engage, educate and increase brand awareness within the business sectors working closely with Head of External Affairs and Stakeholder Engagement
Work with the Head of Marketing and Communications to gather information and ideas contributing to strategy and marketing planning
Support the Head of Marketing and Communications to manage and maintain external relationships with agencies, suppliers etc to ensure all projects are delivered on time within budget
Support with maintaining a robust database of customer information to support with successful marketing campaigns
Appreciation of the importance of legal and regulatory frameworks

Person specifications

Qualifications and experience

Educated to degree level or recognised equivalent
8+ years in a marketing department and/or private medical sector experience

Professional and personal skills

Self-starter
Strong written and verbal communication skills
Highly organised, good planning skills, high level of attention to detail and good copywriting skills
Hands-on, willingness to get involved in multiple tasks as required
Strong analytical, strategic thinking, admin and organisation skills and great attention to detail
Good numeracy skills to analyse ROI
Able to work on own initiative and to multi-task, as well as ability to work under pressure and to tight deadlines in a fast-paced environment
Creative and innovative
Good project management skills
Good team player and ability to work with senior stakeholders
Proficient in Microsoft Word, Excel, PowerPoint and Outlook
A good knowledge and understanding of website content management systems

Ready to take the next step?

Deadline for applications: 30 September 2024

We’ll review your application when we receive it, but please note we may amend the closing date and close the job vacancy if we’ve got enough suitable candidates or have filled the role.

Don’t forget to quote job reference MK101 on the application form

Apply

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About us

We’re the UK’s official medical invoice clearing company for private healthcare. Since 2001, we’ve conveyed encrypted online systems to healthcare professionals and businesses and currently process over £4.5bn worth of medical invoices annually as well as clinical records for virtually every private patient in the UK.

Enhancing what we already do well, we continue to deliver solutions to:

Help streamline administrative processes
Connect healthcare organisations
Add value

Today, we provide an extensive range of specialised IT solutions and systems for the private healthcare market including practice management systems, online billing, secure messaging and clinical coding tools.

Our mission

Our mission is to remain recognised as the experts in online solutions, providing quality service to private healthcare businesses and professionals. We adopt a pioneering approach to healthcare IT services by using our expertise and knowledge inventing and delivering integrated systems to help healthcare businesses.

Our vision is to be the knowledge source and most trusted independent expert to deliver interoperable online solutions and define industry standards for private healthcare. We believe all key stakeholders in the industry will benefit by developing and enhancing these standards across the private healthcare sector to connect organisations enabling collaborative programmes where business, clinical and commercial information can be securely exchanged.

What we offer

25 days holiday + bank holidays
Private pension (with 8% company contribution)
Private medical insurance
Life assurance
Cycle to Work scheme
Eye care vouchers
Employee Assistance Programme (EAP)
Charity volunteer day

We’re an equal opportunities employer

We’re committed to providing a service and following practices free from unfair and unlawful discrimination. We ensure that no applicant or member of staff is disadvantaged by conditions or requirements which can’t be shown to be relevant to performance or receives less favourable treatment for any of these reasons:

age
disability
gender reassignment
marriage and civil partnership
pregnancy or maternity
race
religion or belief
sex or sexual orientation